Scenic view of sandy hills with sparse green vegetation overlooking a calm blue ocean under partly cloudy sky.

Rooted design for brands with heart and heritage

Collection of photographs featuring landscapes, a sailboat on water, a moonlit sky, trees, a blueberry flower, and a dart game, with a blue packaging box labeled "Spectrum of Blue" and "Youngmin" in the center.

A thoughtful blend of form and function.

MY PHILOSOPHY

At the core of every project, I look for balance—between creative instinct and clear purpose, between what feels good and what works well. I believe design should do more than just look nice; it should mean something. With a mix of artistic feel and practical thinking, I create work that’s both useful and a little bit beautiful.
It’s where function meets feeling.

Street vendor cart with colorful bouquets of tulips and mixed flowers in bright sunlight against a city street with multi-story buildings.

LETS MAKE ART.